The Making of “With The Artist”
We are always looking for new ways to capture beauty and tell compelling stories. Over the past few years, our cameras have moved from stunning portraits and sleek real estate listings to mouth-watering restaurant features. Now that we have established our own dedicated rental studio, we're embarking on our most exciting venture yet: filming the vibrant, creative lives of Nashville's local artists.
This journey began with a simple but powerful idea: to use our visual expertise to showcase the unique talent thriving right here in our city.
The Strategy
To truly understand and capture the creative process, we needed to dive in. Our amazing assistant, Arianna, compiled a crucial lead list, and our Digital Marketing Manager reached out to dozens of local creators with an offer we hoped they couldn't refuse: A free promotional film package.
This wasn't just a giveaway—it was a strategic partnership. For the artist, it meant high-quality footage to use for their website, grants, or social media. For us, it meant the chance to expand our portfolio into a challenging, highly rewarding niche.
Behind the Lens: The 3-Step Artist Filming Process
Capturing an artist's world is fundamentally different from a commercial shoot. It requires sensitivity, patience, and a deep respect for their workflow. Here is a look at how we approached filming this new segment:
The Pre-Production Deep Dive
Before a single camera was turned on, we had to become experts in the artist's specific medium. We often prioritize using prime camera and lenses for beautiful depth-of-field, like our trusted Canon R5C. If we are filming a sculptor, we prioritize lighting that emphasizes texture and shadow. If it’s a painter, we focus on capturing the vibrancy of the color palette. For a musician, it's all about the mood and the soundscape. We collaborate to create a shot list that moves beyond the finished product and focuses heavily on the process— the detailed work that the public rarely sees.
Shoot Day: The Art of Being Invisible
Our main goal on the day of the shoot is to be as unobtrusive as possible. The artist needs to forget we are there so they can enter their creative flow. Artists often work in spaces designed for light. We complement the natural light with soft, controlled fill light using our Amaran to ensure beautiful exposure without disrupting the atmosphere.
Post-Production: Weaving the Narrative
The edit suite is where we transform raw footage into a compelling story. Artist segments thrive on a slower, more deliberate pace that allows the viewer to truly soak in the creative energy.
The Future of Our Lens
This new venture with Nashville's artists is already proving to be incredibly inspiring. It’s challenging our team to think creatively, use our gear in new ways, and truly understand the power of visual storytelling beyond traditional commerce.
Ready to Tell Your Story?
Are you a Nashville artist looking for high-quality visual content to elevate your craft and reach a wider audience? We'd love to collaborate!
Are you a business owner in Nashville seeking to capture your brand's unique essence? Explore our portfolio and see how we can bring your vision to life.
Inspired by our journey? Follow us on social media for more behind-the-scenes glimpses and creative insights!
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